In terms of sheer entertainment, this clip from Fifth Gear judging the Lexus IS-F and the BMW M3 by how high they get a woman's heartrate is pure dead brilliant:

A very enjoyable piece (and it's duly noted that Tiff has to cheat at the end to get the M3 above the IS-F).

The new 2009 Lexus IS facelift has certainly started picking up some steam this week, and now we have a commercial from Japan that shows the updated model carting around Cinderella:

Nice to see the integrated turn signals in action, however brief.

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery:

I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn't played up in more commercials. Works really well.

Not every day you get to see a souped 700hp Lexus IS engine blow up (make sure to turn the sound down, loud rap music ahead):

Not sure on the full story, but I can't help but think whoever made this video of must have wanted to rub it in -- either that or it was the owner.

(I wonder if it was this IS?)

There's some fairly strong imagery in this Lexus IS commercial from Australia, and it's all vaguely biblical:

I'd really like to see the creative brief on this one.

Normally, I wouldn't post a video like this, but the insane power of this car needs to be shared. (Funny thing is, at lower speeds, it still managed to retain its Lexus characteristics.)