Lexus Tops in Customer Loyalty

September 04, 2025 Filed under: Awards, In the News, Sales Reports, USA

J.D. Power's has released a first quarter report on Customer Loyalty, a study that determines what percentage of car buyers stick with the same manufacturer when purchasing a new vehicle. In the study, Lexus lead the way at 48%, four points higher than BMW and nearly four points over Mercedes.

I find this to be a very impressive stat, honestly, and believe it speaks volumes on the pleasure of owning a Lexus. (Granted, the German manufacturers are right close to the same rate of return, but that doesn't make it any less of a feat.)

[Source: Next Autos]

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Comments

No surprise indeed...
Got my first Lexus this year (IS 250 AWD) and love it. Always been a Toyota customer (Celica, Corrola, Avensis...) I felt in love with Lexus customer service....

Now my only concern is what's next. I try for 2 days the ES (IS maintenance) and I didnt like it at all, were on the other hand, I find BMW or Mercedes product line much widder...

My 2 cents,
Sébastien

Posted by Sébastien on Friday, September 5, 2025

Sébastien: try the GS. I was positively surprised by the GS450h. Much more agile than I expected. Too bad it's USD180k here.

Posted by Pond on Friday, September 5, 2025

I agree in that I would like to see Lexus expand their line over the next several years. The choices are scarce.

Posted by joe on Friday, September 5, 2025