Full Lexus 2010 Introduction from the LA Auto Show
The Auto Channel has posted the full LA Auto Show 2010 RX introduction (listed at over eighteen minutes, but only plays for twelve):
First of all, the heads-up display was shown briefly, here’s a screen capture:
Hard to get an accurate idea of the new feature’s implementation, but new details are certain to emerge shortly.
All in all, the video is an interesting watch, certainly much meatier than the edited Lexus release from last week. One point in particular is that the new RX hybrid will deliver an 8% increase in fuel efficiency over the outgoing model, which works out to a 2MPG increase.

November 28th, 2008 at 6:20 pm
Why didn’t Templin say that the nav is an “Organic LED” screen? That should somehow further emphasize how serious Lexus were with his car…so serious that they messed up the design…unsure between daring or conservative
December 8th, 2008 at 2:45 pm
I didn’t even pick up on the fact that the new RX screen is OLED — for anyone curious about the technology, here’s the Wikipedia article.
November 28th, 2008 at 6:40 pm
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
November 30th, 2008 at 4:41 pm
Thanks, Matt.