Lexus is preparing a barrage of commercials signaling the release of the new RX — first we had a set of more “traditional” commercials, and now there’s these six testimonial style videos to watch:

Rear Seat Entertainment

Cargo Space

Airbag

Voice Command

Power Rear Door

Intelligent Highbeams

I like these significantly more when compared to the first set, though there’s a great balance in approach when viewed all together. This type of Apple-style commercial really works for Lexus, and I wouldn’t be surprised to see it used extensively over the next few marketing campaigns.

Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week:

Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s to be expected considering the addition of strong emphasis on the new features like Remote Touch and the Heads-up display.

(Looks like Lexus is also trying something different with their narrator, as these commercials have a voiceover that isn’t James Sloyan. )

Update: The voiceover actor is James Remar.

Update 2: Added a third commercial. (Thanks Roberto!)

I just discovered a pile of photos of various Club Lexus meets in California, all taken by The Perfect Exposure — take a look at some of these rides:

Blacked out is my hands-down favorite look right now, and that IS is just proves the point. Love the red L wheelcaps. (And that’s just a small sample of the images, there’s a proverbial ton of photos to look through on The Perfect Exposure’s weblog.)

Lexus USA has announced the pricing for the 2010 RX 350, and it’s only good news for anyone that’s been waiting for this final detail.

The 2010 RX 350 FWD will start at $36,800, $900 lower than the outgoing generation. The AWD version will begin at $38,200 — also $900 less than the 2009 model.

I’m surprised by the price drop. It could be assumed that the reduction is due to the economy, but it could also be a reflection of streamlining the manufacturing process.

[Source: Lexus]

It’s the first month of a new year, but it wasn’t a new story for US automotive sales. Here are Lexus’ numbers model by model:

The RX, on the eve of the new model hitting dealerships, managed to sell (relatively) well, even if you attribute it to dealerships trying to push out the old for the new.

On the other side, the LX has seen its first sales decrease since December 2007, which is due to the fact that last January was its launch month, and sales were extremely high.

(It paints a bleak picture, but who knows what the new RX will do to the numbers when it’s released in February.)

I thought this was interesting: In the January Turnkey Sports Poll of senior level sports executives and sports owners, Lexus was named as the best fit to replace Buick as Tiger Woods’ automotive sponsor. Here’s how the voting shook out:

• Lexus, 27.14%
• BMW, 22.11%
• Mercedes-Benz, 12.56%
• Cadillac, 12.56%
• Jaguar, 6.03%
• Audi, 5.03%

To be honest, I don’t see it. I do, however, think it suits Cadillac to a tee.

[Via: About]