2010 Lexus RX Commercials
February 13th, 2009
Filed under: Commercials, USA, Videos
Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week:
Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s to be expected considering the addition of strong emphasis on the new features like Remote Touch and the Heads-up display.
(Looks like Lexus is also trying something different with their narrator, as these commercials have a voiceover that isn’t James Sloyan. )
Update: The voiceover actor is James Remar.
Update 2: Added a third commercial. (Thanks Roberto!)
February 13th, 2009 at 5:11 pm
haha i love the disclaimer on the bottom of the first commercial.
February 13th, 2009 at 9:35 pm
LOL!
February 16th, 2009 at 4:14 pm
“Navigation does not cover changing road conditions or all geographic areas.”
I wish it had guaranteed the sky hooks as part of the premium package!
February 13th, 2009 at 5:30 pm
I remember a post a few weeks ago about a Lexus ad being filmed in some city. There were pics where a crane was lifting cars into the air. I think those pics where from the first commercial.
February 13th, 2009 at 7:21 pm
I like the second commericial better, it’s kinda like the ES dissected commercial.
February 14th, 2009 at 1:13 am
i love “reinventing the vehicle that invented it all” . soooo true!
February 14th, 2009 at 3:33 pm
there are like 5 more mini commercials on youtube.
http://www.youtube.com/watch?v=ha4bsFP9aA4
http://www.youtube.com/watch?v=xffitaaqeIo
http://www.youtube.com/watch?v=z_5mOdsJ3vs
http://www.youtube.com/watch?v=f0-b9n64bdk
http://www.youtube.com/watch?v=4YCi99OJNcA
February 14th, 2009 at 3:49 pm
RX Marketing Blitz! Thanks Josh!
February 14th, 2009 at 5:03 pm
Great ads debut…and interesting to know who narrates them!
The mini commercials are kinda Apple-like.
February 16th, 2009 at 9:13 pm
I liked James in 48Hrs and The Warriors
But you can’t top James Sloyan in a Lexus ad
Now these are Apple knock-offs
Good, but not good enough for a Lexus
DrFill
February 17th, 2009 at 11:05 am
I think they work well — I’m actually reminded of this Obama site.