You knew it was coming — Lexus kicks offer their annual December to Remember event in the US with their Red Bow commercials. Have no fear, this year’s crop is especially excellent:

Very well done.

Given the economic climate and overall auto market meltdown, it’s no surprise that a slightly different tact was taken. Getting a car for Christmas is probably a once-in-a-lifetime event for most people, and these commercials capture that feeling with great success (though I think they should have substituted an IS-F for that ES).