Analyzing the Chemical Properties of the Lexus RX 400h Advert

August 1st, 2007   Filed under:  RX 400h, Hybrids

Lexus RX 400h Ad

The new Lexus RX 400h print ad may be a good looker, but according to the Chemist’s Laboratory Notebook blog, it’s just a pretty picture:

Whenever I see chemical information or structures in real world situations, it makes me excited that non-chemists are getting a little exposure to what I work with every day. Usually the chemistry isn’t great (and sometimes it doesn’t even make sense), but at least our industry is getting some recognition. Although I tried to find some connection between the structures pictured and hybrid cars, I couldn’t find one.

No word on what the structures actually indicate, maybe I can get a followup. Very curious, how hard would it have been to include relevant chemical bonds?

Lexus U.S. Open Commercial with Nick Watney, Bobby Jones, Sam Snead, and Ben Hogan

June 19th, 2007   Filed under:  Golf, Commercials, Branding, LS 460

A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf:

A nice sentiment, I suppose, but this type of celebrity appropriation never sits too well with me.


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