The Lexus IS Holographic Display

June 27th, 2007   Filed under:  Branding, IS 350, IS 250, Videos

In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even two years later, it’s an absolute marvel:

This is an amazing application of technology, spectators were able to rotate, change the hologram’s color, set it in motion. Created quite a scene, by the looks of it. I wish I had been able to see it in person.

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