The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar:

• Women are spending even more hours than men on the driving range (5 vs. 4 hours)
• Thirteen percent of women golfers would give up their hair for the perfect swing.
• One out of three women golfers say they prefer to play with golfers who are better than they are (38%).
• One out of four women golfers say they would rather have the perfect golf swing than the perfect marriage (27%)
• 52% of women golfers check to see how many bags of clubs can fit in the trunk of a car before they buy it.
• 43% of women who golf say the sport has improved their relationship with their significant other.
• More than six out of ten women golfers say their friendships have benefited because of golf (63%) and another 23% age 18-39 say their pursuit of golf has benefited their job performance.

[Source: Auto Spectator]

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection:

• Four out of ten golfers (43%) would readily give up sex for a month in order to have the perfect golf swing! (And more than one in five — 22% — would give up their hair!)
• Another 21% would be willing to sacrifice their next raise for the perfect swing.
• Three out of ten golfers say if they had to choose, they’d rather have a perfect golf swing than a perfect marriage.
• Two out of three golfers have skipped work in order to play golf (66%). More than four out of ten have skipped church or religious services (43%), and a similar percentage have bailed out on a family gathering (41%).
• Nearly one out of every two golfers (49%) says when buying a car they check to see how many bags of clubs can fit into the trunk.

The phrasing of the results is a little misleading: Is it so hard to believe that people would sacrifice their hair or their next raise to be actually be “perfect” at something?

[Source: PR Newswire]

The global economy in effect or the growing geographic ineptitude of America?

An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly poor result, especially in light of the other misidentified brands — only 16.8% of people correctly identified Volvo as Swedish, and 58.4% guessed Land Rover was American.

Some took this as an opportunity to attack American youth and their lack of knowledge, but it seems unfair considering the volume of brands that exist in the world today. Should students really make a point of learning where cars come from? Cell phones?

Unfair, that is, until you find out that half of American students can’t find New York on a map.

[Source: Carscoop]