Lexus GS Commercial: Etiquette

October 17th, 2007   Filed under:  GS 460, GS 350, Commercials, GS 450h, Videos

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that:



What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but they both show a clear and precise message.

Really, this commercial’s tagline, “We believe that just because you can do something, doesn’t mean you should” is another perfect representation of the Lexus brand. (Let’s just ignore how that relates to the IS-F for now.)

Comments (7)

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  1. finally, Lexus mentioned something about the upcoming ‘08 GS, I am beginning to feel like they forgot about it.

  2. two great commercials in posted in one day? i think so! i could watch this one over and over again.

  3. Long press on the ESP button !

  4. Steven: I’m guilty of watching it a few more times than necessary, myself.

  5. what is the name of that song? I thought it was from the play Barber of Seville but I don’t that’s correct. Any tips?

  6. Frank: I’m looking into it, and will let you know when I’ve found something.

  7. Please publish the name of that song, and the singer. The commercial is cool, and I’m not a big car person, but that song grabs me every single time.

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