Lexus GS Commercial: Etiquette
October 17th, 2007 Filed under: GS 460, GS 350, Commercials, GS 450h, Videos
It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that:
What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but they both show a clear and precise message.
Really, this commercial’s tagline, “We believe that just because you can do something, doesn’t mean you should” is another perfect representation of the Lexus brand. (Let’s just ignore how that relates to the IS-F for now.)




finally, Lexus mentioned something about the upcoming ‘08 GS, I am beginning to feel like they forgot about it.
Posted by kev on October 17th, 2007two great commercials in posted in one day? i think so! i could watch this one over and over again.
Posted by Steven K. on October 17th, 2007Long press on the ESP button !
Posted by timeToy on October 17th, 2007Steven: I’m guilty of watching it a few more times than necessary, myself.
Posted by krew on October 19th, 2007what is the name of that song? I thought it was from the play Barber of Seville but I don’t that’s correct. Any tips?
Posted by Frank on October 28th, 2007Frank: I’m looking into it, and will let you know when I’ve found something.
Posted by krew on October 29th, 2007Please publish the name of that song, and the singer. The commercial is cool, and I’m not a big car person, but that song grabs me every single time.
Posted by Diane on November 7th, 2007